supplement industry

Nutrition trade coverage has been recapping September's biggest industry stories, headlined by forward-looking nutrition trends shaping 2027, a supply shock in the omega-3 market, and Nestlé's move to sell its vitamins, minerals and supplements business. Industry watchers are weighing what the omega-3 supply disruption means for ingredient pricing and how Nestlé's divestment reshapes the supplements landscape.

Nutritional Outlook explores what the label "clean" actually means in sports nutrition, examining both ingredient sourcing and manufacturing practices. The industry publication argues the term lacks a standard definition, leaving brands to define it themselves and consumers to navigate vague claims on supplements such as protein powders and pre-workout products. The piece looks at how manufacturers can substantiate clean-label promises.

Creatine is shedding its image as a bodybuilding supplement and becoming a mainstream wellness ingredient, with demand growing among general consumers interested in energy, cognition and healthy ageing. Industry coverage says this shift is forcing manufacturers to rethink product formats, moving beyond powders into gummies, drinks and other convenient options that appeal to everyday users rather than athletes.

SIRIO Europe has launched a Creatine+ portfolio of gummies that combine creatine with magnesium, zinc and vitamin D. The range targets the growing demand for convenient, functional supplement formats beyond powders and capsules. It marks another step in the expansion of creatine products aimed at general wellness consumers rather than only athletes.

A new analysis argues that supplement and product formulation for perimenopause is being held back by a 'kitchen sink' approach, in which makers throw many ingredients together rather than targeting the specific hormonal and nutritional needs of women in this life stage. The piece, published by trade outlet Nutritional Outlook, is aimed at nutrition industry formulators and highlights common pitfalls in developing perimenopause products.

Industry coverage in nutrition trade press argues that protein demand and product growth still have significant room to expand, despite years of strong market gains. The analysis points to continued consumer interest in high-protein foods, drinks and supplements as manufacturers keep launching new products. Commentators are weighing how much further the protein trend can run before it saturates.

The Washington Post reports that the tourism industry is slowly adapting to the needs of solo travelers, a growing segment long underserved by single-supplement pricing and couple-oriented offerings. Hotels, tour operators and cruise lines are increasingly adding solo-friendly rooms, waived surcharges and group experiences designed for people traveling alone.

Startup accelerator Plug & Play is turning its attention to companion nutrition for people taking GLP-1 weight-loss and diabetes drugs, framing it as the next frontier for the microbiome sector. The idea is that patients on medications like Ozempic, who eat less, may need tailored probiotic and nutrient support to protect gut health and muscle mass while losing weight.

Trade publication Nutritional Outlook has published a recap of a recent nutrition industry conference, summarising key highlights from the event. Alongside the highlights, the piece argues that the supplement and nutrition category still has areas it needs to explore more, pointing to gaps in innovation, research or product development that the industry has yet to address fully.