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supplement industry
Trends
- 1
Nutritional Outlook is highlighting the safety versus efficacy gap in supplements and nutritional ingredients, the recurring tension where products shown to be safe at certain doses may not deliver the benefits claimed, and where effective doses in studies may exceed levels cleared for consumer use. The piece points to ongoing debate over how the industry and regulators should weigh proven safety against unproven efficacy when marketing ingredients to consumers.
- 2Oral Clinical Nutrition Supplement Market Set to Grow Through 2035▼Oral Clinical Nutrition Supplement Market Forecast to 2035: Aging Populations and Home-Care Shift Drive Growth
A new market forecast projects steady growth for the oral clinical nutrition supplement industry through 2035, driven by aging populations worldwide and a shift toward home-based care. The report points to rising demand for nutrition products that support elderly patients and people managing illness outside hospitals, positioning the sector as a growth area in healthcare and nutrition.
- 3Applied Nutrition launches three-flavor Moment Bar▼Applied Nutrition launches its three-flavor Moment Bar
Sports nutrition brand Applied Nutrition has launched its Moment Bar, a protein snack available in three flavors. The company is expanding its product range beyond supplements into convenient snack formats, aiming to appeal to gym-goers and general health-conscious consumers alike.
- 4CRN Warns California Supplement Age Restrictions Will Limit Access●CRN Cautions California Consumers: New Unfounded Age Restrictions on Array of Dietary Supplements Will Limit Access and Restrict Free Speech
The Council for Responsible Nutrition is cautioning California consumers that newly proposed age-based restrictions on a broad range of dietary supplements would limit consumer access to products and restrict free speech, according to the trade group's public statement. The industry body argues the measures are unfounded and would affect many supplement categories, prompting debate over regulation of the state's supplement market.