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whey protein startups
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- 1Startups Race to Profit From Whey Protein Shortage▼Startups Race to Cash In on Gold Rush Sparked by Whey Protein Shortage
Startups are rushing to capitalize on a global shortage of whey protein, a key ingredient in fitness and nutrition products, according to Bloomberg reporting. The supply crunch has driven up prices and opened a market opportunity, with new companies seeking to profit from demand for protein powders and related supplements.