✉news BusinessRetail first seen 12 h ago, last 7 h ago, peak #18
Comment: Why making returns harder hurts retailers
Original: Retailers are making returns harder. A carpet seller taught me why that’s a mistake | Gene Marks
The Guardian's Gene Marks argues that retailers tightening their returns policies are making a mistake, drawing on a lesson from a carpet seller about why generous returns benefit businesses. The piece frames stricter returns rules as short-sighted at a time when many major retailers have been cutting back on free and easy returns to curb costs.
Why now: Retailers have recently been tightening returns policies, prompting debate over the cost of easy returns versus customer loyalty.
Evidence
- Retailers are making returns harder. A carpet seller taught me why that’s a mistake | Gene Marks · The Guardian
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