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Starbucks expands in China amid Xinjiang backlash
Original: Starbucks expands in China, faces backlash over Xinjiang entry
Starbucks is pressing ahead with its expansion in China, one of its largest and most important growth markets, while facing criticism over its presence and operations linked to Xinjiang. The company's bet on further Chinese growth is now colliding with controversy over the region, drawing backlash from activists and consumers abroad and putting its brand positioning in a politically sensitive spot.
Why now: Starbucks' aggressive China growth strategy has become entangled in the politically charged Xinjiang controversy, drawing criticism from consumers and activists.
Evidence
- Starbucks expands in China, faces backlash over Xinjiang entry · Inside Retail Asia
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