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Miuccia Prada Works to Future-Proof the Prada Fashion Dynasty
Original: Miuccia Prada: Future-Proofing a Fashion Dynasty
Miuccia Prada, head of the Italian luxury house founded by her family in 1913, is discussing how she is securing the future of the Prada brand. In remarks to The Business of Fashion, she addresses succession, creative leadership and how the Milan-based fashion dynasty can stay relevant as the luxury industry consolidates and a new generation of consumers reshapes demand.
Why now: Renewed attention on succession and leadership at one of fashion's most storied family-run luxury houses.
Miuccia PradaPradaThe Business of FashionMilan
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- Miuccia Prada: Future-Proofing a Fashion Dynasty · The Business of Fashion
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