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Electric Car Makers Need to Appeal to the 'Other 90%'

Original: Electric Car Makers Need to Appeal to the ‘Other 90%’

Industry analysts argue that electric vehicle makers are still designing and marketing mainly for early adopters, while most car buyers remain hesitant over price, charging access and range. To drive mass adoption, manufacturers will need models and infrastructure that work for mainstream, budget-conscious consumers, not just enthusiasts, as competition intensifies across the global auto market.

Why now: Debate over how to bring electric vehicles to mainstream buyers is intensifying as the industry pushes past early adopters.

electric vehicle industryEE Times

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