✉news CultureCelebrity first seen 4 h ago, last 19 min ago, peak #6
Celebrity deaths drive August surge for news outlets on YouTube
Original: Traditional Media YouTube Ranker: Celebrity deaths expand August news audience
News organisations saw their YouTube audiences grow in August, with coverage of high-profile celebrity deaths drawing viewers beyond the outlets' usual audiences, according to an analysis of traditional media performance on the platform. Death announcements consistently rank among the most-watched news videos, prompting outlets to compete for speed and accuracy on breaking obituary coverage.
Why now: Several celebrity deaths in August drew large audiences to news outlets' YouTube channels, making the audience boost a talking point in media industry coverage.
Traditional media news outletsYouTube
Rank over time, top of the chart is #1. 7 snapshots from 4 h ago to 19 min ago.
Evidence
- Traditional Media YouTube Ranker: Celebrity deaths expand August news audience · streamtvinsider.com
API: https://socialmediatrends-api.osmike.com/v1/trends/1097432