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Marugame Seimen launches spicy meat udon developed with Matsuoka

Original: 丸亀 製 麺

Japanese udon chain Marugame Seimen has introduced a new menu item, the Niku Kara Maze Udon, developed jointly with entertainer Matsuoka Masahiro. Food media describe the dish as thick, rich and spicy, with a bold 'spicy and delicious' flavour that clings to the noodles. The launch is drawing attention from fans of the chain and of the celebrity collaboration.

Why now: The chain has just launched a new spicy udon developed with a well-known celebrity, prompting food media coverage and interest.

Marugame SeimenMasahiro MatsuokaJapan

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Evidence

• 丸亀製麺の「肉辛まぜうどん」を食べてみた！濃厚でスパイシーさが絡む、これぞ辛旨！ 松岡昌宏さんと共同開発して誕生 · グルメ Watch

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