✉news BusinessBusiness first seen 9 h ago, last 43 min ago, peak #2
OpenAI outlines advertising approach built around AI use
Original: Building advertising for the way people use AI
OpenAI has published a piece describing how it is building advertising for the way people actually use AI, signalling a move to shape how brands reach users inside AI products. The announcement points to ad formats designed around conversational and assistant-style interactions rather than traditional web placements. Marketers and industry watchers are weighing what this means for the future of digital advertising and user experience.
Why now: OpenAI's move into AI-native advertising has major implications for the digital ad industry
Evidence
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