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Energy drink deals with college sports raise health concerns

Original: Energy drinks’ new college sports partnerships make them more dangerous than ever

Energy drink brands are striking new partnerships with college sports programs, embedding themselves in campus athletics and putting products in front of young athletes and fans. Health commentators warn the marketing push normalises high-caffeine consumption among students, arguing the affiliations make the drinks more dangerous by lending them athletic credibility. Critics are calling for closer scrutiny of how caffeinated products are promoted through university sports.

Why now: New sponsorships linking energy drinks to college athletics have reignited debate about caffeine marketing to young people.

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• Energy drinks’ new college sports partnerships make them more dangerous than ever · STAT
• Energy drinks’ new college sports partnerships make them more dangerous than ever · STAT

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