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MorningStar Farms unveils retro rebrand amid meat culture wars
Original: MorningStar Farms gets a retro rebrand in the era of the fake meat culture wars https://www.fastcompany.com/91615070/mor
MorningStar Farms, the Kellogg-owned plant-based food brand, is rolling out a retro rebrand, a design move reported by Fast Company as landing squarely in the middle of America's culture wars over fake meat. The nostalgic new look is being read as an effort to reconnect with longtime customers at a time when plant-based foods have become politically charged and sales have cooled.
Why now: The plant-based meat category is caught up in political and cultural debate, making even a packaging redesign newsworthy.
MorningStar FarmsKelloggFast Company
Evidence
- MorningStar Farms gets a retro rebrand in the era of the fake meat culture wars https://www.fastcompany.com/91615070/morningstar-farms-rebrand # Business # Design # FoodTech · fast_company@robot.villas · 3
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