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✉news WorldEU Politics first seen 16 h ago, last 1 h ago, peak #18

Italy PM Meloni seeks EU trademark for her voice amid AI deepfake risks

Italian Prime Minister Giorgia Meloni is seeking an EU trademark for her voice, citing the growing threat of AI-generated deepfakes. The move would give her legal grounds to challenge unauthorized synthetic imitations of her voice across the European Union, highlighting rising concern among public figures about the misuse of artificial intelligence to fabricate their words and likeness.

Why now: Concern over AI deepfakes impersonating politicians and public figures is growing across Europe.

Giorgia MeloniItalyEuropean Union

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