✉news BusinessRetail first seen 1 d ago, last 1 d ago, peak #21
Survey Finds Marketers See Full-Funnel Role For In-Store Retail Media
Original: Survey: Marketers See Full-Funnel Role For In-Store Retail Media
A new survey reported by The Shelby Report finds that marketers increasingly view in-store retail media as playing a role across the full marketing funnel, not just at the point of purchase. The findings suggest advertisers are expanding how they use in-store media beyond driving immediate sales, treating it as a channel for awareness and consideration as well.
Why now: Retail media is one of the fastest-growing areas of advertising spend, and marketers are actively reassessing how in-store media fits into broader media strategies.
The Shelby Reportmarketersretail media
Evidence
- Survey: Marketers See Full-Funnel Role For In-Store Retail Media · The Shelby Report
API: https://socialmediatrends-api.osmike.com/v1/trends/1129061