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Erewhon opens permanent café at LACMA with museum smoothie
Original: Erewhon is now a permanent fixture at LACMA, complete with a museum-branded smoothie
Upscale Los Angeles grocery chain Erewhon has become a permanent presence at the Los Angeles County Museum of Art, complete with a smoothie branded for the museum. The pairing continues Erewhon's streak of celebrity and cultural collaborations and signals a growing trend of museums and luxury retailers joining forces. Angelenos are weighing in on whether the fusion of wellness retail and art is a savvy cultural fit or a peak luxury-grocery moment.
Why now: The unusual permanent partnership between a trendy luxury grocer and a major art museum is surprising and very of-the-moment in Los Angeles culture.
Evidence
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