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Seattle bans surveillance-based pricing on groceries
Original: Seattle City Council votes to ban surveillance pricing in sale of groceries
The Seattle City Council has voted to ban surveillance pricing in the sale of groceries, meaning retailers will be prohibited from setting individualized prices based on customer data such as shopping history or personal profiles. Consumer advocacy groups, including Consumer Reports, backed the move, framing it as a safeguard against companies charging different shoppers different prices for the same items. The ordinance is being discussed as one of the first local measures of its kind in the United States.
Why now: Cities are increasingly acting on concerns that retailers use personal data to charge shoppers different prices, and Seattle's vote sets a precedent other jurisdictions may follow.
Seattle City CouncilConsumer Reports
Evidence
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