Mmastodon WorldEU Politics first seen 9 h ago, last 9 h ago, peak #10
Italy PM Meloni seeks EU trademark for her voice over AI deepfake fears
Original: ๐ช๐บ ๐ฎ๐น ๐๏ธ Italy PM Meloni seeks EU trademark for her voice amid AI deepfake risks ๐ https://www. reuters.com/technology/i
Italian Prime Minister Giorgia Meloni is seeking a European Union trademark for her voice, citing the growing risk of AI-generated deepfakes. The move would give her legal tools to block unauthorised synthetic imitations of her voice, and it has drawn attention to how politicians and public figures are racing to protect their identity as generative AI tools make realistic fakes easy to produce.
Why now: Concern over AI deepfakes imitating politicians is rising, making an unusual legal step by a sitting head of government newsworthy.
Giorgia MeloniEuropean UnionItaly
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