✉news CultureCelebrity first seen 8 h ago, last 6 h ago, peak #29

Alexa Chung moves from Madewell to Reformation

Original: Alexa Chung is now with Reformation after doing multiple collaborations with Madewell

Alexa Chung has begun a collaboration with Reformation, marking a new chapter after years of working with Madewell on multiple collections. The British model and designer was long associated with Madewell's affordable, denim-led aesthetic, so the switch to Reformation — a label known for sustainable fashion — is being read as a notable shift in her brand partnerships.

Why now: Fashion watchers are interested in the high-profile designer's move between two major US apparel brands.

Alexa ChungReformationMadewell

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• Alexa Chung is now with Reformation after doing multiple collaborations with Madewell · LaineyGossip

API: https://socialmediatrends-api.osmike.com/v1/trends/1147376