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TikTok opens ad network of 400,000 apps to US advertisers

Original: TikTok opens ad network of nearly 400,000 apps to US advertisers: Advertiser MCP usage rose over 200% since launch, TikT

TikTok has opened its advertising network of nearly 400,000 apps to US advertisers, saying that advertiser usage of its MCP tools rose more than 200% since launch. The rollout also includes Buy Direct checkout and updates to its Smart+ campaign automation. The company has not given start dates for most of the new tools, so advertisers are watching to see when full access arrives.

Why now: Advertisers and marketers are tracking TikTok's expanding ad business and what its new automated buying tools mean for campaign spending.

TikTokBuy DirectSmart+US advertisers

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Rank over time, top of the chart is #1. 5 snapshots from 5 h ago to 21 min ago.

Evidence

• TikTok opens ad network of nearly 400,000 apps to US advertisers: Advertiser MCP usage rose over 200% since launch, TikTok says, as Buy Direct checkout and Smart+ changes arrive. Most tools carry no stated start date yet. https:// ppc.land/tiktok-opens-ad-netwo… · ppcland · 2

API: https://socialmediatrends-api.osmike.com/v1/trends/1151169