✉news BusinessRetail first seen 11 h ago, last 10 h ago, peak #25
WWF launches Earthbrew coffee brand with Blackdog handling retail
Original: WWF launches new coffee brand Earthbrew - appoints specialist agency Blackdog for retail distribution
The World Wide Fund for Nature has launched a new coffee brand called Earthbrew, with retail distribution handled by specialist agency Blackdog. The move puts the conservation group directly into the consumer packaged goods market, with proceeds presumably supporting its environmental mission. Details on pricing, availability and the sustainability credentials of the coffee have not yet been widely reported.
Why now: A major conservation charity entering retail with its own consumer brand is an unusual and noteworthy business move.
Evidence
- WWF launches new coffee brand Earthbrew - appoints specialist agency Blackdog for retail distribution · BevNET.com
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