✉news LifeParenting first seen 1 d ago, last 6 h ago, peak #4
Algorithms target new parents with exploitative ads
Original: The algorithm knows you have a baby, and it will exploit that
New parents are being targeted online with ads and pricing designed to exploit the anxiety and spending that comes with a baby. Marketplaces and apps infer from browsing and purchase data that a household has a newborn, then push sleep aids, subscriptions and premium products at inflated or urgent terms. Critics argue this data-driven marketing preys on exhausted, vulnerable buyers rather than serving them fairly.
Why now: Concerns about data-driven advertising exploiting vulnerable new parents have struck a chord.
Evidence
- The algorithm knows you have a baby, and it will exploit that · marketplace.org
API: https://socialmediatrends-api.osmike.com/v1/trends/1169425