✉news BusinessRetail first seen 19 h ago, last 10 h ago, peak #1
Retail data linked to 41% higher global ad returns
Original: Retail data delivers 41% higher ROAS globally
The Trade Desk reports that campaigns using retail data achieve 41% higher return on ad spend globally. The finding points to growing advertiser reliance on retail media data to target shoppers more precisely. Advertisers and marketers are discussing what the figure means for budgets shifting toward retail media networks.
Why now: Advertisers are weighing the reported performance gains as spending shifts toward retail media data.
Rank over time, top of the chart is #1. 2 snapshots from 11 h ago to 10 h ago.
Evidence
- Retail data delivers 41% higher ROAS globally · The Trade Desk
API: https://socialmediatrends-api.osmike.com/v1/trends/1178882