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✉news LifeFashion first seen 3 h ago, last 31 min ago, peak #5

Milan Fashion Week looks for its sparkle

Original: Milan Fashion Week seeks the fizz

Milan Fashion Week is under way in Italy with designers and brands hoping to recapture excitement and commercial momentum, as coverage frames the event as a search for the 'fizz' that once defined the Italian fashion capital. The season's shows are being watched for standout collections capable of generating buzz and driving sales.

Why now: Milan Fashion Week is currently taking place and observers are questioning whether it can deliver standout excitement.

Milan Fashion WeekMilanItaly

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