✉news CultureGaming first seen 14 h ago, last 13 h ago, peak #31

Ubisoft deploys 'Motherbrain' AI to build its games

Original: Ubisoft's new gen AI named after NES classic, ominous-sounding 'Motherbrain' being used to make games

Ubisoft is using a new generative AI system called Motherbrain in its game development pipeline. The name is a nod to the final boss of the NES classic Metroid, and its ominous tone has drawn attention as the studio joins a growing list of game makers adopting generative AI tools.

Why now: Ubisoft's adoption of generative AI in game production is a topical industry story with a strikingly evocative name.

UbisoftMotherbrainMetroidNintendo

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Evidence

• Ubisoft's new gen AI named after NES classic, ominous-sounding 'Motherbrain' being used to make games · tweaktown.com

API: https://socialmediatrends-api.osmike.com/v1/trends/1196966