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Toyota bets on smallest Land Cruiser to hold ground in Asia

Original: Toyota is counting on a new Land Cruiser, the smallest in its lineup, to defend its foothold in Asia as China's automake

Toyota is counting on a new, smaller Land Cruiser to defend its position in Asian markets as Chinese automakers expand rapidly across the region. The model, the most compact in the Land Cruiser lineup, is seen as a key tool for keeping Toyota's foothold against intensifying competition from Chinese brands offering cheaper vehicles in Southeast Asia and beyond.

Why now: Rising competition from Chinese automakers in Asia has put attention on how Toyota plans to respond.

ToyotaLand CruiserChina

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