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Pokémon turns 30 as Netherlands clamps down on scalpers

Original: pokémon 30th anniversary

Pokémon marks its 30th anniversary, and in the Netherlands the milestone comes with new measures. The Pokémon fair announced strict rules barring resellers from selling 30th Anniversary products above their retail price. Dutch media are also profiling lifelong fans to explain why the franchise still commands such devotion three decades on, with celebrations and limited-edition merchandise driving fresh attention and demand worldwide.

Why now: The franchise's 30th anniversary is generating events, merchandise and anti-scalping measures that fans are actively discussing.

PokémonThe Pokémon CompanyNetherlands

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