✉news HealthNutrition first seen 8 h ago, last 4 h ago, peak #29
Fonterra targets nutrition market for weight-loss drug users
Original: Fonterra cashes in on nutritional needs of those on weight-loss medications
New Zealand dairy giant Fonterra is moving to serve the nutritional needs of people taking weight-loss medications such as GLP-1 drugs, which reduce appetite and can leave users short of protein and key nutrients. The company is positioning high-protein dairy products to fill that gap, tapping into one of the fastest-growing trends in global food and health.
Why now: The boom in weight-loss medications is reshaping food demand and Fonterra's move highlights how dairy companies are chasing that new market.
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