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World Space Week 2026 kicks off with ESA's Pikachu campaign

Original: semana mundial del espacio 2026

World Space Week 2026 is underway, and the European Space Agency has turned to an unexpected ally to promote science outreach: Pikachu. The ESA dressed the Pokémon character as an astronaut in a campaign aimed at drawing younger audiences into space science. The initiative is drawing attention and some debate as the annual observance of space exploration unfolds across Spain, Mexico and beyond.

Why now: World Space Week 2026 is being marked this week, and the ESA's unusual Pokémon collaboration has made the annual event a talking point.

European Space AgencyPikachuPokémonWorld Space Week

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