GgoogleNL first seen 6 h ago, last 5 h ago, peak #1

Chocomel and Cécémel battle over the colour yellow

Original: chocomel

Discussion in Belgium and the Netherlands is focusing on Chocomel and its Belgian counterpart Cécémel, both owned by FrieslandCampina, and their claim to the colour yellow for chocolate milk packaging. A retail sector report notes that Cécémel effectively holds a monopoly on yellow branding in the Benelux region, underlining how strongly the colour is tied to the brand across the two markets.

Why now: Brand ownership of the colour yellow is a striking example of trademark protection in the Benelux, drawing retail-sector attention.

ChocomelCécémelFrieslandCampinaBenelux

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Evidence

• Chocomel krijgt merkrecht op gele kleur · VRT
• Benelux Merkenbureau geeft FrieslandCampina gelijk: alleen zuivelreus mag ‘Chocomel-geel’ gebruiken · de Volkskrant
• Niet zomaar geel, maar Pantone PMS 116: Chocomel wint rechtszaak, krijgt merkrecht op bekende kleur · AD.nl
• Cécémel heeft monopolie op geel in de Benelux · RetailDetail BE

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