GgoogleAU first seen 18 h ago, last 14 h ago, peak #2

Woolworths leans into Australia's 'bachelor's handbag' joke

Original: woolworths bachelor handbag reusable bag

Woolworths has embraced the popular Australian slang term 'bachelor's handbag', the joking name for a supermarket rotisserie chicken, with a new reusable shopping bag featuring the phrase. The New Daily reports the chain is 'getting real' about the affectionate nickname, turning an internet in-joke into official merchandise sold in its stores nationwide.

Why now: Woolworths has turned a widely shared joke about rotisserie chickens into an official reusable bag, which people find funny and shareable.

WoolworthsThe New DailyAustralia

Open on google →

Evidence

• Woolies gets real with Australia’s favourite ‘bachelor’s handbag’ · The New Daily

API: https://socialmediatrends-api.osmike.com/v1/trends/1244167