✉news EnvironmentOceans first seen 1 d ago, last 21 h ago, peak #8
Study Finds Out-of-Home Displays Lift Brand Perception 88%
Original: Ocean Study Finds 88% Brand Perception Boost For High-Profile OoH Displays
A new study by Ocean reports that high-profile out-of-home advertising displays delivered an 88% boost in brand perception. The finding highlights the value advertisers place on large-format digital screens in prominent locations, and is likely to be cited in industry debates over how effectively outdoor media builds brand awareness compared with online channels.
Why now: Advertisers and media owners are weighing new evidence that premium outdoor screens measurably improve how consumers view brands.
Evidence
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