✉news CultureGaming first seen 19 h ago, last 26 min ago, peak #2
Discord Seen as Key to Scaling Gaming Advertising
Original: Someone Has to Help Gaming Finally Scale Ads. Maybe Discord Can.
Industry commentary argues gaming remains under-monetized in advertising despite its massive audiences, and that Discord may be the company positioned to change that. The discussion centers on whether Discord's scale, user data and brand-safe environment can finally make gaming a mainstream ad channel alongside social media and streaming platforms.
Why now: Advertisers and gaming companies are actively searching for ways to unlock gaming's untapped advertising potential.
Evidence
- Someone Has to Help Gaming Finally Scale Ads. Maybe Discord Can. · Next in Media | Mike Shields
API: https://socialmediatrends-api.osmike.com/v1/trends/1253921