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Using AI tools to build trust in online search

Original: Strengthening trust in online search results using AI tools

The World Economic Forum is highlighting how artificial intelligence tools can be used to strengthen trust in online search results. The discussion focuses on ways AI might help verify information and improve the reliability of what users find online, as concerns grow over misinformation and the quality of search outcomes.

Why now: Growing public concern about misinformation and the reliability of AI-driven search results is keeping this topic in focus.

World Economic Forum

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