✉news BusinessLabor first seen 4 h ago, last 41 min ago, peak #2
Disney and TikTok strike deal for creators to use Disney characters
Original: Disney, TikTok strike deal to let creators use Disney characters in videos
Disney and TikTok have reached a deal allowing creators on the short-video platform to feature Disney characters such as Mickey Mouse and Frozen favourites in their videos. The agreement opens Disney-owned characters and clips to a new wave of user-generated content, with observers watching how the company balances brand control against viral marketing reach among younger audiences.
Why now: The licensing deal pairs the world's best-known character library with one of the largest short-video platforms, a notable shift in how Disney manages its intellectual property.
Rank over time, top of the chart is #1. 4 snapshots from 4 h ago to 41 min ago.
Evidence
- Disney, TikTok strike deal to let creators use Disney characters in videos · ABC7 San Francisco
API: https://socialmediatrends-api.osmike.com/v1/trends/1264480