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Nissan makes its EV competitive through heavy discounting
Original: Nissan finally gets competitive with its EV thanks to heavy discounting
Nissan is reportedly finding traction with its electric vehicle after applying substantial price cuts, making it genuinely competitive in the EV market for the first time. Automotive outlets note that discounting, rather than a new product, is driving the improved value proposition as the brand works to catch rivals in the fast-moving electric segment.
Why now: Reports that Nissan is only achieving EV competitiveness via heavy discounting are drawing attention amid fierce electric vehicle price competition.
Evidence
- Nissan finally gets competitive with its EV thanks to heavy discounting · caradvice.com.au
- Nissan finally gets competitive with its EV thanks to heavy discounting · Drive
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