✉news BusinessBusiness first seen 2 h ago, last 1 h ago, peak #1
Uber's Kenyan Safari Venture Stumbles Early
Original: Uber’s New Kenyan Safari Business Is Already Stumbling
Uber's newly launched safari tourism business in Kenya is running into early difficulties, according to a Wall Street Journal report. The company has moved beyond ride-hailing into selling safari trips, but the venture is already stumbling. Details on the exact nature of the problems were not immediately available, and it remains to be seen whether Uber will adjust or scale back its Kenyan tourism push.
Why now: Uber's unexpected expansion into Kenyan safari tourism and its early struggles are drawing attention to the company's growth strategy.
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