✉news LifeFood first seen 1 d ago, last 10 h ago, peak #21
Columbia Business School on novelty's double edge
Original: Novelty can keep people from trying. It can also keep them coming back.
Researchers at Columbia Business School are highlighting a paradox in consumer behavior: novelty can discourage people from trying something new, yet once they do, that same novelty can keep them coming back. The observation, framed around food choices, is prompting discussion about how businesses should balance familiarity and newness when designing products and menus.
Why now: The insight offers a counterintuitive take on consumer psychology that resonates with marketers and food businesses weighing innovation against habit.
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Evidence
- Novelty can keep people from trying. It can also keep them coming back. · Columbia Business School
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