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Tokyo Court Recognizes Publicity Rights Over a Person's Voice

Original: Tokyo Court Recognizes Publicity Rights for Voice: Implications for Social Media Platforms and Content Creators in the Age of Generative AI

A Tokyo court has ruled that individuals hold publicity rights over their own voice, extending legal protection beyond images and names. The decision is expected to have significant consequences for social media platforms and content creators, particularly as generative AI makes it easier to clone and reproduce voices without consent. Legal observers say the ruling could set a precedent for future disputes over AI-generated voice content in Japan.

Why now: The ruling arrives as generative AI voice cloning raises urgent new legal questions about consent and misuse.

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• Tokyo Court Recognizes Publicity Rights for Voice: Implications for Social Media Platforms and Content Creators in the Age of Generative AI · Orrick

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