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Yahoo! Insurance launches flu coverage via LINE in Japan
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Yahoo! Insurance has begun offering an influenza sympathy payment plan through the LINE messaging app, available from October 5 ahead of the flu season's early arrival. The product lets users purchase coverage directly in LINE, paying a benefit if they contract influenza. The move highlights how insurers in Japan are simplifying seasonal insurance purchases through familiar chat apps.
Why now: An early flu season in Japan is prompting interest in convenient, newly launched influenza insurance products.
Evidence
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