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JioHotstar expands into Middle East via Starzplay deal
Original: JioHotstar is expanding into the Middle East and North Africa through a partnership with Starzplay. Its Indian films, se
JioHotstar is expanding into the Middle East and North Africa through a partnership with streaming service Starzplay. Indian films, series, original productions and entertainment shows will appear in a dedicated section of the Starzplay app and website, rather than launching a separate JioHotstar platform in the region. The move gives the Indian streamer access to Starzplay's subscriber base across MENA without building its own local presence.
Why now: It signals the growing international push of Indian streaming content into new markets.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/1288860