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Jaguar launches new electric car after 'woke' ridicule
Jaguar has unveiled a new electric car, following months of mockery of its recent branding and marketing, which critics online labelled 'woke'. The British luxury brand, now owned by India's Tata Motors, has been repositioning itself as an all-electric marque. The launch is being closely watched to see whether the new model can win over sceptical buyers and quiet the controversy.
Why now: The company's rebrand drew widespread online ridicule, so attention is on whether the new electric car can redeem it.
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