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Jaguar unveils electric car after 'woke' ridicule
Original: From 'woke' ridicule to real car - new electric Jaguar unveiled
Jaguar has revealed its new electric car, months after the brand's colourful rebranding campaign drew widespread mockery, with critics labelling it 'woke'. The new model marks Jaguar's relaunch as an electric-only luxury marque. Coverage is contrasting the earlier backlash over the advert with the actual vehicle now on display, reviving debate about the brand's bold reinvention strategy.
Why now: The long-awaited car reveal follows months of controversy over Jaguar's polarising rebrand, making it a talking point for both car fans and culture-war commentators.
Evidence
- From 'woke' ridicule to real car - new electric Jaguar unveiled · Yahoo! Finance Canada
- From 'woke' ridicule to real car - new electric Jaguar unveiled · BBC
- From 'woke' ridicule to real car - new electric Jaguar unveiled · BBC
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