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▶youtube BusinessEconomy first seen 1 d ago, last 19 h ago, peak #10

Samsung US CMO on winning the attention economy

Original: How to stand out in the attention economy: Samsung US CMO takes 3 Pressing Questions

Samsung's US chief marketing officer sits down with CNN's Michelle Toh for the 'Behind the Business' series to answer three pressing questions about how brands can stand out in the attention economy. The interview covers how Samsung approaches marketing when consumer attention is fragmented and fiercely contested. The conversation has drawn a large audience, with viewers engaging heavily with the executive's take on brand strategy.

Why now: Interest in how major brands like Samsung cut through in a crowded digital attention market is driving engagement with the interview.

SamsungMichelle TohCNN

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Rank over time, top of the chart is #1. 7 snapshots from 1 d ago to 19 h ago.

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