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Nippon Ham raises effective price of Schauessen sausages

Original: シャウエッセン

Japanese food maker Nippon Ham has announced an effective price increase for its popular Schauessen sausage brand, according to Jiji Press. The move adds to a wave of food price hikes in Japan and is drawing attention from shoppers, as Schauessen is a staple household item often bought for barbecues and everyday meals.

Why now: Consumers are reacting to another price increase on a widely purchased everyday food item amid Japan's ongoing inflation.

Nippon HamSchauessenJapan

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