Mmastodon BusinessStartups first seen 9 h ago, last 8 h ago, peak #1

Indie developers told to sell solutions, not features

Original: As an indie app dev, it's a very hard lesson to learn that your customers don't really care about all the cool technical

An indie app developer is advising fellow developers that customers do not care about the impressive technical work behind a product. What matters, the argument goes, is the problem the product solves for users. The developer urges small software makers to focus their marketing and messaging on customer benefits rather than technical capabilities, a common pitfall for engineers-turned-entrepreneurs.

Why now: It touches a nerve with indie developers and startup founders who struggle to market products built on technical merit alone.

indie app developersstartup founders

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Evidence

• As an indie app dev, it's a very hard lesson to learn that your customers don't really care about all the cool technical things your product can do. They really only care about what problems it can solve for them. Your marketing and messaging should focus on communicating what… · allenu · 5

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