✉news CultureEntertainment first seen 15 h ago, last 9 h ago, peak #10
Kakao Entertainment partners with Atlantic Music Group for global K-pop push
Original: Kakao Entertainment teams up with Atlantic Music Group to expand K-pop globally
Kakao Entertainment has announced a partnership with Atlantic Music Group aimed at expanding K-pop to global audiences. The deal pairs the South Korean entertainment company behind major K-pop acts with the Warner Music-backed label, giving its artists wider international distribution and promotion. Details on which artists or releases will be covered first have not been disclosed, but the move signals K-pop's continued push into Western markets.
Why now: The alliance between a leading K-pop company and a major US label signals a significant step in the global commercialisation of K-pop.
Kakao EntertainmentAtlantic Music GroupWarner Music
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- Kakao Entertainment teams up with Atlantic Music Group to expand K-pop globally · Korea JoongAng Daily
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