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Jaguar's new electric car called its biggest swing yet

Original: Why Jaguar’s new electric car represents the biggest swing in its history

Jaguar has unveiled a new electric car that The Times describes as the biggest swing in the British brand's history. The launch marks a bold reinvention of Jaguar as it moves toward an all-electric future, drawing attention for how radically it departs from the company's traditional design and market positioning.

Why now: Jaguar's dramatic electric relaunch and its risky brand reinvention are generating debate among car fans and industry watchers.

JaguarThe Times

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