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O2 signs record £200m deal to keep London venue naming rights
Original: O2 signs record £200m deal to keep London venue's naming rights https://www.theguardian.com/business/2026/oct/07/o2-sign
O2 has agreed a record £200m sponsorship deal to retain the naming rights to the O2 arena in London, the former Millennium Dome. The agreement is reported to be the largest of its kind for a UK venue, securing the telecoms brand's association with one of the world's busiest entertainment sites. Coverage highlights the scale of the investment and what it means for the venue's future as a major concert and events destination.
Why now: The record size of the sponsorship deal makes it notable business news.
Evidence
- O2 signs record £200m deal to keep London venue's naming rights https://www.theguardian.com/business/2026/oct/07/o2-signs-record-deal-london-venue-the-o2-naming-rights # Business # Sponsorship # London · guardian_world@robot.villas · 3
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