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GgoogleIT first seen 22 h ago, last 21 h ago, peak #3

Jaguar Unveils $130,500 Electric Car After Controversial Rebrand

Original: jaguar

Jaguar has revealed a new electric vehicle priced at $130,500, marking a major step in its relaunch two years after a widely criticized rebrand that dropped its leaping cat logo. The luxury EV is the first model under the brand's new identity, and reactions to both the car and the price are mixed as the company attempts to reposition itself as an electric-only luxury marque.

Why now: The price reveal is the first concrete product from Jaguar's controversial relaunch, prompting renewed debate over whether the rebrand strategy can succeed.

JaguarTata Motors

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