✉news LifeEducation first seen 1 d ago, last 1 d ago, peak #29

Cactus Creates Dog-Focused College Football Ad for NC Education Lottery

Original: Cactus Puts 4-Legged Fans at Heart of College Football Rivalry for NC Education Lottery — LBB

Creative agency Cactus has released a new campaign for the North Carolina Education Lottery that places four-legged fans — dogs — at the center of a college football rivalry. The work, covered by industry publication Little Black Book, uses the playful pet angle to promote the lottery during football season.

Why now: Advertising and creative industry audiences are discussing the new campaign's novel pet-centered take on a sports rivalry.

CactusNorth Carolina Education LotteryLittle Black Book

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• Cactus Puts 4-Legged Fans at Heart of College Football Rivalry for NC Education Lottery — LBB · LBB - Little Black Book

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